With ongoing improvements in consumer confidence, robust private consumption is expected to remain the primary growth driver in 2024, shielding Asian economies from external volatility. This is particularly the case in growing Asian economies. Overall, Asian consumers are expected to drive half of global consumption growth and account for more than half of global consumer transactions over the next decade. By 2030, Asian countries will constitute 10 out of the world's 20 largest consumer markets. Asia's share of the global middle class rose from 23% in 2000 to 40% in 2017 and is expected to reach 54% by 2040. We cordially invite you to read the Asia Green Market Report Q1 2024.